(Minneapolis, MN) July 2, 2007 – Global radio streaming company Jetcast, Inc. offered a litany of online programming ideas Saturday at a national gathering of radio programming executives.
Veteran radio programmer and broadcast technology consultant Michael Dalfonzo of Jetcast was a speaker in Minneapolis on June 30th at the 32nd annual Conclave, an educational seminar to improve broadcast quality by serving the public interest. Dalfonzo appeared during “The Next Big Thing” session, a panel of industry experts moderated by Joel Denver of All Access.
Exodus of ears
“There’s a ‘migration of millions’ going on every day, “explained Dalfonzo. People waking up with radio in their home and car are then seeking similar channels on their computer at work. The clear message today,” he continued, “Is that listeners are already streaming radio at work in large numbers because terrestrial stations themselves are heavily promoting their online streams.”
He cautioned that stations still not streaming to at-work listeners are losing out on this daily exodus of ears. Dalfonzo provided ideas for the radio programmers in attendance to further target online listeners, with an “Online Lunch Club” for online-only contesting, promoting benefits of in-car listening to streamers, and filling terrestrial spot breaks with more music online. “Instead of PSA’s,” he said, “These are perfect slots to showcase new music to online listeners, and then promote that feature to your terrestrial listeners.”
Dalfonzo also called for stations to immediately stop airing free commercials and begin selling that valuable inventory. “Tons of cash is left on the table every broadcast day”, said Dalfonzo, adding, “A station’s ‘bonus’ to on-air advertisers by also streaming terrestrial commercials makes the station’s stream and Web site feel less valuable.”
About Jetcast
Introduced to the radio industry at the Spring 2007 NAB, Jetcast is the first service of its kind driven by experienced radio veterans, offering dependable streaming services with high bandwidth at very low cost while eliminating artificial listener “caps” imposed by traditional streaming companies. These streams are in turn offered by individual radio stations to their listeners via each station’s Web site player and may also be found by consumers on the portal site, www.jetcast.com.
Channels on the Jetcast site are from radio and television stations, video channel and webcam program producers, local bands with original music and others with unique content.
Jetcast is a wholly owned subsidiary of MeTV Network, Inc, a streaming company providing IPTV programming and solutions to companies like Microsoft and Korea Telecom (KT) since 1998. MeTV has one of the largest catalogs of music, movies, sports, and entertainment programming available for Internet delivery. www.metv.com.
Editors: Interview opportunities and graphics are available.
Contact: Tom Zarecki, Jetcast Worldwide Marketing
email: tomz@jetcast.com or call the Jetcast Newsroom: +1 914 548 4948
Jetcast Sales: +1 917 338 8147 www.Jetcast.com/radio/
Copyright © 2007 Jetcast, Inc. All Rights Reserved.
Jetcast, Jetcasting and the Jetcast logo are trademarks of Jetcast, Inc.
Other marks are the properties of their respective companies.
Saturday, June 30, 2007
Friday, June 8, 2007
GrindTV.com chooses Jetcast’s Grid Streaming Solution for the GrindTV linear channel.
Los Angeles, CA; April 16, 2007 – PureVideo has selected Jetcast’s massive grid streaming solution to power the new GrindTV linear channel on GrindTV.com. The new channel contains some of the best of GrindTV.com’s surfing, snowboarding, and skating videos.
“We chose the Jetcast solution because it’s easy and cost effective to operate,” said Curtis Beck, PureVideo Network’s Vice President of Business Development. “Additionally, we have complete control over our channel and the ability to generate advertising revenue “
“We are happy to welcome GrindTV to the Jetcast family”, said Jeff Pescatello, Jetcast’s Co-Founder. “GrindTV has some of the best action sports footage available anywhere. It’s really a great channel”, Pescatello continued.
About Jetcast
Jetcast is an internet broadcasting service that leverages the power of the excess bandwidth inherent in all broadband connections. Jetcast’s solution is used by many top Internet broadcasters to deliver ad supported linear channels at a nominal fixed monthly fee. Using Jetcast to broadcast your content quickly turns your broadcast profitable. At Jetcast.com you can find the best broadcasts on the Internet.
About GrindTV.com
GrindTV.com is the premiere destination for extreme and action sports videos. GrindTV's coverage includes surfing, skateboarding, wakeboarding, skiing, BMX, skydiving, the marquis series Grind Girls, and much more. GrindTV.com is the 20th most trafficked sports website in the US, and #1 in action sports. It is ranked 1,342nd in the US overall (ComScore Media Metrix January 2007), with more than 1.5MM visitors per month. GrindTV.com is owned by PureVideo Networks, Inc.
“We chose the Jetcast solution because it’s easy and cost effective to operate,” said Curtis Beck, PureVideo Network’s Vice President of Business Development. “Additionally, we have complete control over our channel and the ability to generate advertising revenue “
“We are happy to welcome GrindTV to the Jetcast family”, said Jeff Pescatello, Jetcast’s Co-Founder. “GrindTV has some of the best action sports footage available anywhere. It’s really a great channel”, Pescatello continued.
About Jetcast
Jetcast is an internet broadcasting service that leverages the power of the excess bandwidth inherent in all broadband connections. Jetcast’s solution is used by many top Internet broadcasters to deliver ad supported linear channels at a nominal fixed monthly fee. Using Jetcast to broadcast your content quickly turns your broadcast profitable. At Jetcast.com you can find the best broadcasts on the Internet.
About GrindTV.com
GrindTV.com is the premiere destination for extreme and action sports videos. GrindTV's coverage includes surfing, skateboarding, wakeboarding, skiing, BMX, skydiving, the marquis series Grind Girls, and much more. GrindTV.com is the 20th most trafficked sports website in the US, and #1 in action sports. It is ranked 1,342nd in the US overall (ComScore Media Metrix January 2007), with more than 1.5MM visitors per month. GrindTV.com is owned by PureVideo Networks, Inc.
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