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Power panel to reveal hot new technology for radio programmers
PRESS RELEASE (New York – Monday, June 23, 2008) -- Global programming consultancy McVay Media has added Jetcast’s senior marketing executive Tom Zarecki to its lineup of presenters as part as part of the McVay Programming Summit @ The Conclave in Minneapolis on Thursday, June 26, 2008. 
The McVay panel called “Six Hot New Ideas in Sixty Minutes” will showcase Zarecki along with other technology experts. Zarecki, also a lifelong radio veteran and radio programming columnist, will expose a number of radio streaming myths and explain how “content insertion” trumps “ad insertion” during online spot breaks.
Mike McVay, president of McVay Media, commented “Jetcast is an amazing service that not only enables a webcaster to deliver the best quality product, but they have a brain trust behind them that gives any radio group or media company an almost unfair advantage.”
Other well-known speakers and segments will get center stage throughout the 4-hour McVay Summit which kicks off The Conclave’s annual event at the Marriot City Center Hotel in Minneapolis, MN. Other sessions during the Summit include “A New Era for Fresh Talent”, “Promotions in Time of Crisis”, and “Using New Media to Attract New Listeners and New Revenue.”
For a complete lineup of speakers and companies participating in this year’s McVay Summit, visit http://mcvaymedia.com/about/programming_summit_conclave.html.
To see the full Conclave agenda, visit http://images.radcity.net/5440/2456236.pdf
About Jetcast (JetcastStreaming.com)
Jetcast offers online streaming, ad insertion and content insertion for radio stations, TV stations, and live events. Jetcast introduced its patented technology to the radio industry at the Spring 2007 National Association of Broadcasters convention, and powered the first ever live webcast of the Society of Broadcast Engineers' annual meeting in October, 2007. Since March, 2008, the company has been streaming the terrestrially syndicated afternoon radio program “The Lou Dobbs Show” (www.loudobbsradio.com) from United Stations Radio Network (http://www.unitedstations.com/). Jetcast is driven by experienced radio veterans. www.JetcastStreaming.com.
CONTACT INFO
At Jetcast: Michael Dalfonzo (917)338-1487 or Michael @Jetcast.com
Copyright © 2008 Jetcast, Inc. All Rights Reserved. Jetcast and its logo are trademarks of Jetcast, Inc.
“Best of Everything” targets mature music genre…and disenfranchised ad
vertisersPRESS RELEASE (New York – Monday, June 2, 2008) Dark Horse Productions, Ltd. has announced a partnership with New York-based Jetcast Internet Streaming in the recent launch of “The Best of Everything", a new, original, free music channel available online. The Best of Everything is a variety-driven ‘master blend’ of music showcasing familiar songs and artists from the past and present, targeting mature consumers. The continuous programming is available worldwide, 24/7 at www.TheBestofEverything.net. A new programming genre “right there, in front of my ears”
“People around the world who love crowd-pleasing performers and performances will love the ‘super-variety on this channel”, says Bob Bruno, President of Dark Horse Productions as well as the channel’s brainchild and primary programmer. “With the dominance of Rock-based music formats everywhere“, continued Bruno, “What was missing, frankly, was everything else. Once I realized this, the format was right there in front of my ears. Our team carefully selected the music, then added formatics and positioning to sculpt a new programming genre in an extremely listenable package.”The Best of Everything spotlights the cream of pop from all eras of twelve musical genres including Solid Gold, Classic Jazz, The Best Songs of Today, American Standards, Soft Rock, Soundtracks, The Best of the Band Years, Motown, Hit Parade, Timeless Country, R&B, and Broadway hits.Accepting and embracing variety“Where else can you hear the diversity of women like Carrie Underwood, Peggy Lee, Nora Jones, and Whitney Houston, all on the same channel?”, adds Bruno, a former VP/GM at legendary New York City stations WOR and WNEW. “Imagine classics by Fred Astaire & Ginger Rogers, Chuck Berry, Andrew Lloyd Webber, and The Eagles all in one refreshing and different blend.”
“There’s an instinctive need for variety in our lives,” Bruno explains, “from the food we eat to the clothes we wear to the music we like. Just a quick glance at most people’s music collection tells the story best. Is it a bit eclectic? Most collections are. The Best of Everything is equally as broad, but reassuringly familiar.”
A marketer’s dream
America’s most popular songs and pop artists of all time are showcased to a potential audience of millions worldwide which, explains Bruno, just happens to also be an untapped advertising opportunity for thousands of disenfranchised businesses.
Crediting Business Week magazine for recognizing this fact in an article in which the mature consumer was called “a marketer’s dream,” (read article here) Bruno says the facts overwhelmingly support that conclusion. “Mature Americans’ incomes exceed average households,” he elaborates. “They control the largest disposable income of any age group in America. They are socially active, committed to a youthful lifestyle and living longer, fuller lives than any generation in history. This generation not only dismantled the old stereotypes of adulthood, it changed its own paradigm and as a pleasant by-product created a gold mine of sponsorship opportunities which remain untapped…until now”
“We’re honored to be working with Bob Bruno” added Tom Zarecki, Senior Marketing Executive at Jetcast Streaming. “Here at Jetcast, just like at Dark Horse, our principals have deep backgrounds in radio management and programming, so we immediately recognized Bob’s golden ears and winning programming ideas, and were able to provide the technology and tools he needed to get ‘The Best of Everything’ online quickly.”
About Dark Horse Productions, Ltd.
Dark Horse is headed by Bob Bruno, former VP/GM of WOR New York and PD of WNEW New York. With over 30 years in broadcast management and sales strategies coupled with decades of experience in news, talk and music programming and consulting in a variety of market sizes, Bruno brings “the best of” his lifelong expertise in mass communications and consumer marketing to The Best of Everything project launch and related ventures. In June, 2008, Bruno will be the newest inductee to the New York State Broadcasters Association’s Radio Hall of Fame.
About Jetcast
Jetcast offers radio and TV stations streaming services and online ad insertion/content insertion at extraordinarily low prices. Jetcast introduced its patented technology to the radio industry in Las Vegas at the Spring 2007 National Association of Broadcasters convention, and powered the first ever live webcast of the Society of Broadcast Engineers’ annual convention in October, 2007. The company powers a number of radio groups’ online streaming plus the 2008 debut of the nationally syndicated Lou Dobbs Show (www.loudobbsradio.com) from United Stations Radio Network. Jetcast is driven by experienced radio veterans. Visit Jetcast at www.JetcastStreaming.com.
CONTACT INFO
at Dark Horse: Bob Bruno, (917) 575-9682 or BobB7373@aol.com
at Jetcast: Tom Zarecki, (917) 338-2288 or TomZ@Jetcast.com
Copyright © 2008 Jetcast, Inc. All Rights Reserved.
Jetcast and its logo are trademarks of Jetcast, Inc. Dark Horse Productions and ‘The Best of Everything’ and its logo are trademarks of Dark Horse Productions, Ltd. Other marks and brands are the properties of their respective companies.
The McVay panel called “Six Hot New Ideas in Sixty Minutes” will showcase Zarecki along with other technology experts. Zarecki, also a lifelong radio veteran and radio programming columnist, will expose a number of radio streaming myths and explain how “content insertion” trumps “ad insertion” during online spot breaks.
