JETCAST LAUNCHES REPLACEADS™, ONE OF THE INTERNET’S LARGEST AUDIO AND VIDEO ADVERTISING NETWORKS
ReplaceAds™ takes its place among top Internet audio and video advertising sales companies.
New York, NY – December 4, 2008 – Jetcast, Inc. today announced the launch of its ReplaceAds™ audio and video advertising network. The ReplaceAds Network includes more than 3,500 of the Internet’s biggest radio broadcasts including a diverse mix of music, sports, news, talk and special interest broadcasts. In November, people watched or listened to about 100 million hours (6 billion minutes) of ReplaceAds serviced Internet broadcasts, and there were more than one billion 15, 30 and 60 second ad insertion opportunities.
“We have been building ReplaceAds with our Internet broadcasting and technology partners for the last seven months or so,” said Jeff Pescatello, ReplaceAds’ co-Founder. “We now have the daily reach and scale to provide national brand advertisers the unique ability to reach every major demographic while they are at work”, Pescatello continued. “Most agencies are surprised to learn that we regularly have more than 600,000 simultaneous listeners/viewers during the broadcast day with millions of impressions per hour”, continued Pescatello.
All broadcasts in the ReplaceAds Network are premium, branded, and brand-safe channels/stations with audiences conditioned to advertisements. “This provides our advertisers with a great opportunity to reach millions with their audio and/or video branding messages. For the first time, advertisers can buy hundreds or thousands of stations from a single source, so they can easily and cost effectively implement even the largest campaign”, Pescatello stated.
ReplaceAds is especially effective for any advertiser looking to build or maintain a nationwide brand, such as drug or financial services companies, and auto manufacturers. It is also useful for advertisers looking to launch a new product within a few weeks such as film studios, gaming companies, fast food chains with new value menus, or companies with holiday specials or time-limited offers. ReplaceAds allows reach and frequency at very competitive CPM’s which can be used to supplement or replace a national television buy.
About ReplaceAds™
ReplaceAds provides local and national advertisers the highest return on their brand advertising investment. ReplaceAds has aggregated the majority of people watching or listening to broadcasts on the Internet on a daily basis. Because of the enormity of our daily audience, the premium nature of our broadcasts, and the long periods of time our listeners and viewers spend with us each day, we can offer brand advertisers with unique and highly effective ways to reach those consumers with their message.
The ReplaceAds™ Network team is comprised of veterans from the film, music, radio, advertising, and Internet broadcasting industries who all share a passion for building value for our customers and partners. www.ReplaceAds.com
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